Online Promotion:
Website Promotion, Search Engine Optimization and Internet Marketing is a specialist service that many companies are failing to address, with the end result that no matter how good their websites, actual visitor numbers are so low that these websites fail to generate a worthwhile income.
Increasing website exposure is an important advertising task for any business. Your efforts and hard work will not produce results, unless you can attract targeted TRAFFIC to your website! Whether your a Small Or Big maritime Institute, once you’ve done all the hard work of designing your web site, you need to get visitors to your site. The site is no good, if it remains orphaned on the World Wide Web.
To improve your search engine rankings and help gain internet traffic, we provide website promotion, search engine optimization, search engine submission, link exchange, online marketing and other website promotion services.
- Website optimization for better ranking
- Search Engine Submission to get your site listed in the search engines.
- Link Exchange and Reciprocal Links
- Email Marketing Services
- Banner ads and Banner Exchange.
Get Targeted Traffic!
For Promotional Packages, Contact us on info@imucet.com.
Banner Advertisement For Maritime Institutes/Shipping Companies:
Banner Advertising is a form of online advertising through banners.
Banner advertising is also called display advertising because of the visual nature of banner ads.
A banner ad, or a web banner, is an advertisement displayed into a web page. The advertisement consists of an image or of a multimedia object.
Thus, banner ads can be static or animated, depending on the technology used to make them.
Banner ads are intended to generate traffic to a website by linking to it. Also, web banners can function as regular, print advertisements inform, notify about course admission increase brand awareness of the Institute and so on. However, most of banners are clickable and their main function is to get clicked on.
Generally, banner ads are placed in high traffic websites that offer interesting or useful content. But, besides the traffic, there are other important aspects to be taken into consideration when choosing a website to advertise on.
We are having high traffic websites of 10,000 visits per day on which your banner will be advertised.
One of these aspects is the website’s target, which has to more or less match with the banner’s intended audience.
One advantage of the online advertising over the traditional one is that its effectiveness can be easily measured. Regarding banner ads, the main effectiveness indicator is the click-through rate. The click-through rate (CTR) is calculated by dividing the number of users who clicked on the ad by the number of times the ad was displayed (impressions).
For instance, one might say that a certain ad has a click-through rate of 3%. That means that out of 100 impressions delivered, the banner was clicked on three times. Therefore, the higher the CTR is the more effective the advertisement is.
You can make a Banner Ad highlighting your Institute and Courses you Offer and Batch commencement Date.
After you create the banner, you need some web space to use it, so you will need to buy ad space on websites.
360° Marketing.
360 degree branding is a branding effort which tries to include the brand identity into a holistic approach so that the brand is in touch with and visible to the candidates at all the times. It’s all about creating a distinctive brand philosophy which is centered on candidates those who are interested in joining Merchant Navy Courses.
Features of 360° marketing are:
- Advertises five banners on our top ranked websites.
- Unlimited keywords Maritime Institutes banner advertisement.
- Online/Offline application.
- Candidates Data on daily basis.
- E-mail promotion of Maritime Institutes.
- SMS-promotion of Maritime Institutes.
- Call-Redirect.
- Ad-words Advertisement (Google PPC).
- Dedicated Counselor.
- Article in E-magazine regarding your company.
- Banner advertisement in 2IMU E-magazine.
These above strategies help the institutes in all round branding and creates an impression in front of the candidates maximum no of times.
This helps the intended traffic to get divert to your website.
Social Media Marketing:
Social media marketing refers to the process of gaining traffic or attention through social media sites.
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.
Popular Social Media Sites:
- Google+
We do advertisement of your institute on the above mentioned social media Sites, which helps in gaining intended traffic.
Website Development:
Most people recognize they need a web site, or they already have a web site that isn’t meeting their expectations, but they don’t know what to do about it.
Luckily, 2IMU Marine Services does know how to help you. Our team of graphic and web designers and content writers are led by Rajat Verma, a certified internet professional.
If you are considering a new web site or need an existing web site enhanced, we can help.
We partner with Hostgator Hosting because they specialize in hosting web sites for small business.
We help our clients promote their web sites, including search engine optimization.
And, just as importantly, we provide our clients tools to measure the success of their web sites and help them determine where improvements are needed.
Web Site Strategy – Building an Effective Website Designs
A web site designed by 2IMU Marine Services conveys your organization’s image and delivers your message in a compelling way. We do a very unique thing to successfully accomplish that – we actually listen to you. After all, no one knows your business better than you. We start the web site design process after we understand your business goals.
Once the design process is underway, you can be involved as much or as little as you like. You may have a very clear vision of how you want your web site to look or you may let us more freely use our creativity. Either way, the end result is a web site that delivers a substantial return on your investment.
Well done animation is an important part of web site design today. At 2IMU Marine services we use Flash, Java script, jquery technology to create animation and other engaging web site design elements.
We fully test each web site using Internet Explorer, Netscape Navigator, Firefox, Chrome and Opera because we care that you get the very best value for you investment.
A web site designed by 2IMU Marine Services is:
Captivating, Fully functional, Easy to navigate, Quick to display, Compatible with all major browsers
2IMU Web Design Services
Custom Website Design, Web 2.0 Website Design, Social Website Design,CSS Website Design,Corporate Identity Design
The result of our collaboration is you have a very productive web site and we have another satisfied clien
Our Other Services
SEO
Search Engine Optimisation is standard in all of our websites. Optimization of a website is the most important aspect of web page design in designing a website. Website optimization is necessary for your visitors to find your site using keywords in a Search Engine and not by having to type in your URL ( www.yoursitename.com) as potential customers will not know your URL. We consider Optimisation of your web pages to be the most important aspect of your website. SEO Explained
Domain Name Registration
If you don’t already have a domain name We can provide a domain name for you. In the past We have used different Domain Name Registration companies to purchase domain names and We now use only one – Hostgator Domains have been very reliable, efficient and cheap. When you find a good reliable service you stick with them. View Domain names and prices
Web Hosting
For our first ever web site we purchased web space from a hostgator that charged us around $200 per year for 10 GB of space which was their smallest plan. The entire website was only 10 megabytes yet we had to purchase 10 gigabytes. We recently purchased a large piece of web space and am reselling space to our web design customers only. We will allocate the right amount of space required for your websites saving you money. Info on web servers, web space and hosting
Website Promotion
Your website will be uploaded to many of the more popular search engines. We will add your web site to free directories wherever possible, hence providing the all-important links which Google considers an important factor in ranking your site.
Follow on SEO
After your website has been indexed by the search engines (usually between two to twelve weeks). We run some tests on your sight and check up on your competition. We usually need to make some slight alterations to your site. These alterations are normally in the code only and you shouldn’t notice any difference to the appearance of your web pages. We will continue this SEO for the first 12 months.
PPC Advertisement
PPC is an online advertising model in which advertisers can display ads for their goods or services when users – people searching for things online – enter relevant queries into search engines. Advertisers are only charged when a user actually clicks on their ad, hence the name “pay-per-click.” Due to the nature of keywords and the role they play in paid search, pay-per-click advertising can also be referred to as keyword advertising.
As its name implies, the Ad Auction is a bidding system. This means that advertisers must bid on the terms they want to “trigger,” or display, their ads. These terms are known as keywords.
Say, for example, that your Institute Conducts GP Rating Course. Candidate those who search for GP Rating course your institute ad is displayed. If you add keywords relevant to GP rating course then your ad will be displayed if a candidate search anything related to GP Rating Course.
Get Targeted Traffic!
For Promotional Packages, Contact us on info@imucet.com.
